There are two ways you can make use of this website. First, you can familiarise yourself with the 11 attitude roots that predispose people to believe in misinformation about vaccination. This provides the basis for giving more tailored responses in conversations. Go to the Discover button and choose an attitude root to see more information about the root.

Second, you can look on the site for answers to specific misinformation and use those answers in your conversations. Within this site, the arguments that people make against vaccination are given as ‘themes’, which are then grouped by attitude roots. For each theme there is a description of the theme and the underlying attitude root. There is also a ‘Is there truth in it’ section in which the kernels of facts that often underlie misinformation can be found. Finally, there is a section giving the ‘refutation’ or response to the theme.

Any refutation is first introduced with a respectful affirmation of truths behind the other person’s beliefs; this strengthens respectful interaction. See for yourself: Go to the Search button and type in a keyword. Use broad terms: for example ‘care’ or ‘pharmaceutical’ to see a list of themes, their descriptions and their attitude roots. Click on the name of the theme to see a description of the theme and the underlying root.