EXPLORE THE “ATTITUDE ROOTS” UNDERPINNING ANTI-VACCINATION ARGUMENTS.
This is a learning resource designed to equip you with context that can help balance arguments and debunk vaccine disinformation.
SEARCH BY KEY TERMS
SEARCH OUR DATABASE OF COMMON THEMES BY KEYWORD OR TERMS YOU’VE HEARD.
This site gives an overview of the 11 main psychological reasons (so-called attitude roots) why people believe in misinformation about vaccination. In addition, the site offers guidance on what to say when confronted with misconceptions in a face-to-face conversation. In short, you will find examples of responses to over 60 misinformation themes that may arise in face-to-face conversations with patients, colleagues or friends.
Recently, there have been many new approaches to counter misinformation in public debates, for example on social media. But how do you counter misinformation in a face-to-face conversation without jeopardising the relationship? For example, in doctor-patient conversations or in a conversation with a friend on a walk? This site provides assistance for such situations and is aimed at anyone who wants to better understand their counterpart.
Vaccination is one of the most significant medical advancements in history, saving millions of lives worldwide. However, despite the overwhelming benefits of vaccines, some individuals believe in misinformation around vaccination and are reluctant to be vaccinated. Understanding the psychological reasons why people believe in misinformation allows us to more effectively combat misinformation. Combating misinformation, in turn, helps individuals make informed decisions about their health and protects the health of our communities.
There are two ways you can make use of this website. First, you can familiarise yourself with the 11 attitude roots that predispose people to believe in misinformation about vaccination. This provides the basis for giving more tailored responses in conversations. Go to the Discover button and choose an attitude root to see more information about the root.
Second, you can look on the site for answers to specific misinformation and use those answers in your conversations. Within this site, the arguments that people make against vaccination are given as ‘themes’, which are then grouped by attitude roots. For each theme there is a description of the theme and the underlying attitude root. There is also a ‘Is there truth in it’ section in which the kernels of facts that often underlie misinformation can be found. Finally, there is a section giving the ‘refutation’ or response to the theme.
Any refutation is first introduced with a respectful affirmation of truths behind the other person’s beliefs; this strengthens respectful interaction. See for yourself: Go to the Search button and type in a keyword. Use broad terms: for example ‘care’ or ‘pharmaceutical’ to see a list of themes, their descriptions and their attitude roots. Click on the name of the theme to see a description of the theme and the underlying root.